Friday, June 22, 2007

Eat mobile, sleep mobile…Stay connected



Tring… Tring… helooo’

Have you ever though of leaving behind your cellphone for a day. If you mistakenly left it back at home for the day, you would prefer to go back and get it or would be worried about missing some important calls. We may afford to leave our lunch box behind but not the mobile phone. With the increasing number of mobile users, it is a daily pill for us to stay connected with friends, home and office. We have become addicted to it to a great extent.

Well this sweet pill seems to be very bitter for us many a times. How? Innumerable unwanted calls and the tracking feature of this gadget… especially when there are those mundane calls from your boss who wants to find the status where are you… not to forget the pesky calls for credit cards, insurance and loans.

Well according to a marketing manager in a leading media house- ‘mobile is the lifeline for him’. “I am on 24X7, 365 days,” he replies with a grin. What he actually means is his mobile is always on, not he… is that the meaning? Well, that’s with each one of us. I do not even remember the last time I switched off my phone since I bought it, leaving aside the hours in the flight and when the battery drained out.

Leaving aside your cellphone for a day would mean huge loss of business for many of us and for journalists it will be no access to news. We are a 218 million voice connected family now. One of the fastest growing telecom industry globally… isn’t it amazing? We are adding 5 to 6 million new mobile subscribers monthly.

No much to say, its not very far when we will have chips embedded in to our brain and would no longer have the pain to carry one. But we still want to stay connected…

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